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Tag: ingredient supplier

Insights

Certified Organic Senses®: Imbibe’s Taste Modulation and Sugar Reduction Toolbox Now Available Certified Organic

Established in 1963, Imbibe has been in high-growth mode for the past decade, expanding our technical capabilities, pilot plant equipment, and portfolio. Known for expertise in flavor and taste modulation, Imbibe scientists developed a robust portfolio initially to support internal...
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How is caffeine added to energy drinks? Imbibe Scientist Explains!

Caffeine is a chemical that occurs naturally in drinks like tea and coffee. It can make you feel wide awake and energetic, so it’s also often added to other things like sodas and energy drinks. But how do energy drink...
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Flavor Wheel – Dragon Fruit

Introducing the Dragon Fruit Flavor Wheel! Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Download below! For full Dragon Fruit immersion: Download the Dragon Fruit Flavor Wheel to understand the tastes that constitute Dragon Fruit and...
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Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Q&A with Nicole Wollak Passions, hobbies, healthy distractions and even guilty pleasures – discover how the research community plays and how that plays out in their work life. In the Venn diagram of work and play, what happens when work...
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guava flavor wheel with a photograph of descriptors on each peice

Flavor Wheel – Guava

Guava is trending this summer, featured in drinks like Hiyo's social tonic, Smirnoff's vodka, and McDonald's Guava Pie. Our flavor experts can help you create perfect Guava pairings with pink lemonade, rose, or milk chocolate.
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flavor in four glasses of fruit filled beverages with a publication note, prepared foods, May 15, 2024

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.
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lime flavor wheel depicting facets of lime flavor

Flavor Wheel – Lime

Lime's zesty kick is a hit! It's popping up in everything from popcorn (RIND + Lesser Evil) to hard seltzer (Topo Chico). New combos like watermelon-lime (BUBBL'R) are trending too.
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Future Proof Your Business By Formulating for Females

Imbibe's infographic, "Femme Focus on Function," dives into what women want in food, drinks, and supplements. Download now and partner with Imbibe to implement these strategies!
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The Generation Alpha Advantage

Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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