‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

Posted: October 7, 2024
In: In the Media

With more adventurous palates, consumers today are seeking a wide range of sweet and spicy flavors — and sometimes both — for their beverages, bringing more globally inspired tastes like Tajin, horchata and popular Asian fruit flavors like honeydew to US drinks, Lauren Senne, manager of taste modulation and flavorist at Imbibe, told FoodNavigator-USA.

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