‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

Posted: October 7, 2024
In: In the Media

With more adventurous palates, consumers today are seeking a wide range of sweet and spicy flavors — and sometimes both — for their beverages, bringing more globally inspired tastes like Tajin, horchata and popular Asian fruit flavors like honeydew to US drinks, Lauren Senne, manager of taste modulation and flavorist at Imbibe, told FoodNavigator-USA.

To read more, visit FoodNavigator.

beverage development, beverage development company, beverage formulation, beverage ingredients, beverage innovation, chicago, flavor, flavor innovation, flavor supplier, flavor trends, food navigator, functional beverages, functional ingredients, ingredient supplier, Product Development, sports nutrition

Keep Reading:

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.

Next wave of RTD coffee: Less sugar, more function

Redefining "luxury" in a can of coffee. This article explores how RTD coffee brands are balancing flavor with wellness, from how we process milk and sugar differently to the rise of functional ingredients.

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.