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Tag: flavor innovation
Insights
‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages
As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
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Where Does Blue Raspberry Flavor Come From? Imbibe Scientist Explains!
There are lots of foods that are blue-raspberry flavored, like candy, popsicles, or fizzy drinks. But there’s no such thing as a blue raspberry…so where does that flavor come from? We asked Imbibe food scientist Adam Johnson.
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Certified Organic Senses®: Imbibe’s Taste Modulation and Sugar Reduction Toolbox Now Available Certified Organic
To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.
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How is caffeine added to energy drinks? Imbibe Scientist Explains!
Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!
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Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap
Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.
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Flavor Drop: Piña Colada & Ginger Beer
Piña Colada flavor is everywhere! From classic candies to boozy innovations and even plant-based desserts, Piña Colada is a growing trend. Social media buzz and searches for Piña Colada smoothies show its popularity across categories.
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Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series
Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.
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The Imbibe Approach includes Giving Your Supply Chain a Break
Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.
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Imbibe VP of Flavor Innovation Looks for Innovative Twists in this Year’s World Beverage Innovation Submissions
Aparna Oak, Imbibe's VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.
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