Established in 1963, Imbibe set out to shape a modern, flexible, and thriving beverage industry, by designing products with purpose. In 2015, we expanded outside of beverage, and we continue to fold in more capabilities into our menu of services.
Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.
Not sure which kind of support best aligns with your goals and will fast-track your growth? Keep reading…
Flavor and Ingredient Sampling and Applications:
The success of Imbibe’s ingredient-only service, which launched in mid-2021, has been realized through the influx of hundreds of ingredient and flavor requests and the successful utilization of The Senses™ and Pre/Sense™ Stevia across other R&D teams. If you’re looking for exotic fruit flavors like Yuzu, Calamansi, Persimmon, culinary-inspired decadence like Tiramisu, Baklava, or anything in between, your team has easy access to our flavors and our taste modulation portfolio.
Looking to improve the overall taste or sweetener system in a variety of categories? Send us your formula or base as we will gladly take that on and optimize your product.
Presently, we’re especially focused on confections (gummies and chocolate) and plant-based or low-sugar frozen desserts.
Sensory, Consumer Insights, Ideation Sessions:
Lean on our team to answer burning questions like:
- What do consumers expect from this product?
- What attributes are consumers looking for?
- What flavors resonate?
- In what ways could this brand be stretched?
- Are these products different?
- How much do people like this product?
Our sensory team adds rigor to customer tastings and helps select the best flavor profile to move forward, in addition to helping provide a standard lexicon to describe product profiles. Email marketing@imbibeinc.com to determine if SCAMPER, Yes, AND/or another framework is the right one for your team.
If a conversation is more helpful in the near term as you continue to innovate, our marketing team builds presentations from proprietary data and with a unique perspective on what consumers are interested in most. Marketing-led conversations typically cover trending flavor profiles and insights on rising stars, functional ingredients, category landscapes and white spaces, and primary and secondary consumer insights to help validate concepts and fill innovation pipelines.
Turnkey Product Development
With Imbibe’s turnkey product development, you get the whole kit and caboodle. In addition to accessing our entire R&D team who will formulate your custom product, our dedicated turnkey team will manage the rest of the product lifecycle through its finished packaging. We have a vast co-packing network and a sophisticated and stealthy procurement department that will ensure that we manage your vendors and ingredient suppliers and secure the right packaging to accelerate your growth and support your purposeful product.
We refer to ourselves as the supply chain whisperers. Inquire within (marketing@imbibeinc.com) to reduce your risk and supply chain pain.
Eligible categories for our turnkey services currently include beverages (liquid and powder), instant and traditional baking mixes, and oatmeal.
Product Development
Imbibe’s core service is in our integrated and accelerated approach to end-to-end product development across all beverage segments, instant and traditional baking mixes, oatmeal, syrups and sauces, and ice pops. We have a robust team of subject matter experts who will work as an extension of your team. Your dedicated project manager will keep everyone in line and on time so that nothing gets in the way of bringing your product to market, just as you planned.
If any of these areas of your business are in need of some improvement or can benefit from a closer look, get in touch with our team by emailing marketing@imbibeinc.com OR fill out the form on our Contact page.
