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Tag: clean label

Insights

The Imbibe Approach includes Giving Your Supply Chain a Break

Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.

Imbibe VP of Flavor Innovation Looks for Innovative Twists in this Year’s World Beverage Innovation Submissions

Aparna Oak, Imbibe's VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.

What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master

As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.

Organic beverage formulation in the age of COVID-19

The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.

Clean label, functional beverage solutions

Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.

Meeting Clean Label Expectations with Natural Colors and Flavors

Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using "free from" claims, positioning them as healthier.

Next-gen sports nutrition beverages

This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.

How Sweet is Our Future @ South by Southwest: Audio Edition

To adapt to changing perceptions of sugar, brands should focus on using natural, low-calorie sweeteners, modulating flavors to reduce sugar content without sacrificing taste, and providing clear, transparent labeling.

Video: Breakfast with Imbibe: Experts Weigh In On Sugar Reduction

Imbibe and Chicago Section IFT hosted a cross-functional panel with our Ingredient Technologist Liz Sisel, Director of Flavor Innovation Aparna Oak, and Regulatory Manager Guy Affobly. Watch this video to hear everything they had to say!

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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