As Director of Flavor Innovation at Imbibe, Aparna Oak lives and breathes innovation. With literal visibility into product development across beverage categories (the flavor workspace and [...]

The organic beverage category continues to diversify and shows few signs of decelerating even as the marketplace changes as a result of the coronavirus (COVID-19) pandemic. Nutrition Business [...]

People love the taste of sugar, but as consumers turn their attention to health, they are cutting back and seeking out natural solutions. In functional beverages, sugar plays a larger role than [...]

Consumer concerns about the perceived health risks of synthetic ingredients have propelled the clean label movement from a trend to an expectation. Products identified as natural, organic and [...]

The health and wellness movement has propelled consumption of products once geared toward hardcore athletes and bodybuilders into the mainstream. Beverages such as protein shakes and waters, [...]

What can developers and brands do to adapt to society’s changing perception and behavior around sugar consumption? Chief Commercial Officer, Andy Dratt, gave a presentation at South by [...]