Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Organic beverage formulation in the age of COVID-19

The organic beverage category continues to diversify and shows few signs of decelerating even as the marketplace changes as a result of the coronavirus (COVID-19) pandemic. Nutrition Business Journal reported that 12% of organic food sales in 2019 came from beverages.

Past growth projections may be less likely to prove accurate as the market moves into unknown territory as a result of the impact of COVID-19 on the economy. However, with consumer insecurities rising as a result of the public health crisis, organic beverages likely will remain affordable luxuries consumers purchase as an investment in their well-being…

Organic beverage formulators should maintain perspective that even before COVID-19, there always have been uncertainties with organic ingredient sourcing. a particular challenge for juice products,“There are several factors that make sourcing organic ingredients challenging,” said Ilana Orlofsky, marketing manager, Imbibe, Niles, Ill. “First and foremost, there simply might not be a crop available in the quantity that brands demand. In addition, crops vary season to season and year to year. Taste profiles may differ, which makes it harder to create a standardized, uniform product.”
Read the full article in Food Business News.
Keep Reading:

Fall’s Familiar Duet: Caramel Apple & Candy Corn

Fall's Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
READ MORE

Why Do We Crave Certain Flavors?

Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
READ MORE

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.