Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Clean label, functional beverage solutions

People love the taste of sugar, but as consumers turn their attention to health, they are cutting back and seeking out natural solutions. In functional beverages, sugar plays a larger role than adding sweetness. Joe Farinella, vice president of product development, Imbibe, calls sugar the world’s best masking flavor. “Adding a little bit of sweetness helps round out off-notes from botanicals, vitamins, minerals and plant-based proteins,” he said.

Read the full article in Natural Products Insider.

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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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