Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Next-gen sports nutrition beverages

The health and wellness movement has propelled consumption of products once geared toward hardcore athletes and bodybuilders into the mainstream.

Beverages such as protein shakes and waters, electrolyte replenishers, performance boosters and weight-loss elixirs once limited to health-focused stores can be purchased at local supermarkets. Beyond accessibility to sports nutrition products, consumers are given a plethora of options for products that align with their wellness goals and diet. The ubiquity of these products has led to a great deal of innovation in the category. Sports nutrition brands are still trying to find the next “it” ingredient or ingredient combination that appeals to hardcore athletes and bodybuilders, but they are also looking to differentiate themselves by offering hyper-personalized products that appeal to a multitude of active consumers. At this year’s Expo West, brands showcased personalized products such as keto-friendly protein powders, pre-workout mixes enhanced with CBD, and clean label plant-based protein shakes.

The following is an overview on some of the top trends influencing the next generation ofsports nutrition beverages.

Clean label

Clean Label products have shifted from a trend to an expectation. Although the definition of clean label is a moving target, most consumers want products with ingredients that are recognizable, naturally functional and have no artificial colors, flavors, sweeteners or preservatives. Ingredients such as sucralose, acesulfame potassium (Ace K) and Red #40 are common in sports nutrition products, but many brands like Aloha, Protein2O, Kill Cliff and BodyLogix are launching beverages with natural flavors, colors and sweeteners.

Read the full article on Natural Products Insider.

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.