As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

It has been a whirlwind of a year, and while many would probably like to forget 2020, its impact will be felt for years to come. While there have been many noteworthy events this year, the effect [...]

In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage [...]

Delivering On Promise Energy drinks are a popular delivery format in in the sports nutrition market. Nutrition Business Journal (NBJ) reported sports energy and hydration drinks accounted for 66% [...]

When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available [...]

Supplements have been a staple of sports nutrition, but athletes and active consumers are looking to pare down the pill intake and get even more exercise and recovery nutrients from foods and [...]