Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Imbibe, an industry-leading ingredient supplier and product development company in the food, beverage, and dietary supplements industry, announced the launch of its flavor trend and insight [...]

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

Food and beverage trends to watch for in 2021

It has been a whirlwind of a year, and while many would probably like to forget 2020, its impact will be felt for years to come. While there have been many noteworthy events this year, the effect [...]

Consumers Turn to Beverages to Boost Mind & Body

In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage [...]

Boosting energy, limiting fatigue

Delivering On Promise Energy drinks are a popular delivery format in in the sports nutrition market. Nutrition Business Journal (NBJ) reported sports energy and hydration drinks accounted for 66% [...]

What’s next for functional beverages

When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available [...]