Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Food and beverage trends to watch for in 2021

It has been a whirlwind of a year, and while many would probably like to forget 2020, its impact will be felt for years to come. While there have been many noteworthy events this year, the effect of the COVID-19 pandemic on the food and beverage industry is huge. The pandemic changed the way consumers shop, socialize, entertain and more—which is why it will be the biggest driver of food and beverage trends next year. Products that promote health and wellness, escapism and value will be in the spotlight because they provide relief from many of the challenges consumers are facing in wake of the pandemic.

In 2021, health and wellness will be focused on maintaining a healthy body and mind by staying physically fit, eating a better diet and taking measures to improve emotional health. A new consideration for the food and beverage industry will be the need for safety, which will affect both how and where consumers shop.

These trends will not be mutually exclusive, and many products in 2021 will address multiple consumer needs.

Read the full article in Food & Beverage Insider.

Keep Reading:

Flavor Drop: Nectarine & Yuzu Lime

In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).
READ MORE

#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
READ MORE
pineapple flavor wheel

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE