Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Food and beverage trends to watch for in 2021

It has been a whirlwind of a year, and while many would probably like to forget 2020, its impact will be felt for years to come. While there have been many noteworthy events this year, the effect of the COVID-19 pandemic on the food and beverage industry is huge. The pandemic changed the way consumers shop, socialize, entertain and more—which is why it will be the biggest driver of food and beverage trends next year. Products that promote health and wellness, escapism and value will be in the spotlight because they provide relief from many of the challenges consumers are facing in wake of the pandemic.

In 2021, health and wellness will be focused on maintaining a healthy body and mind by staying physically fit, eating a better diet and taking measures to improve emotional health. A new consideration for the food and beverage industry will be the need for safety, which will affect both how and where consumers shop.

These trends will not be mutually exclusive, and many products in 2021 will address multiple consumer needs.

Read the full article in Food & Beverage Insider.

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.