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Tag: better for you

Insights

Food and beverage trends to watch for in 2021

In 2021, the lasting impact of the COVID-19 pandemic will drive food and beverage trends. Health and wellness, safety, and value will be paramount. Consumers will prioritize physical and emotional well-being.

Consumers Turn to Beverages to Boost Mind & Body

Imbibe released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends will be COVID-19.

Imbibe releases its top 5 beverage trend predictions for 2021

This beverage industry forecast predicts people will seek healthy, unique drinks in 2021 due to the pandemic. It highlights trends like functional beverages and private label to address these needs.

Healthy Libations 2.0

The "better-for-you" trend is influencing alcoholic drinks. Hard kombucha with higher alcohol content is gaining traction. There's also a rise in low/no alcohol options for health-conscious consumers.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.

Category Spotlight: Mocktails

Health trends are fueling a surge in non-alcoholic drinks. Consumers still crave the taste and social aspects of cocktails, leading to more mocktail options at restaurants and from brands.

To Define Consumers’ Needs, Become a Student of Society – Product development and marketing from the bottom-up

Successful marketing hinges on understanding and meeting consumer needs. Even seemingly basic products like water can thrive when addressing convenience and portability alongside thirst.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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