Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumers Turn to Beverages to Boost Mind & Body

In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage trends in 2021.

The spotlight will be on products that promote health and wellness, escapism and value.

Health and wellness will be focused on maintaining a healthy body and mind. In addition to staying physically fit, eating a better diet and taking measures to improve emotional health, feeling safe will be a top priority for consumers.

Consumers will also be more cost-conscious because of economic uncertainty, which will drive demand for value. Although, there will still be space for premium products that provide exciting experiences to fill the void of other forms of entertainment that consumers are missing because of the pandemic like travel and eating at restaurants.

These trends will not be mutually exclusive, and many products in 2021 trends will address multiple consumer needs.

Read the full article in Prepared Foods.

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.