Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumers Turn to Beverages to Boost Mind & Body

In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage trends in 2021.

The spotlight will be on products that promote health and wellness, escapism and value.

Health and wellness will be focused on maintaining a healthy body and mind. In addition to staying physically fit, eating a better diet and taking measures to improve emotional health, feeling safe will be a top priority for consumers.

Consumers will also be more cost-conscious because of economic uncertainty, which will drive demand for value. Although, there will still be space for premium products that provide exciting experiences to fill the void of other forms of entertainment that consumers are missing because of the pandemic like travel and eating at restaurants.

These trends will not be mutually exclusive, and many products in 2021 trends will address multiple consumer needs.

Read the full article in Prepared Foods.

Keep Reading:

Next wave of RTD coffee: Less sugar, more function

“At Imbibe, we often talk about little luxuries and indulgence… and how these concepts shift based on context and individual preferences. “When it comes to ready-to-drink (RTD) coffee, one person’s idea of indulgence might be the rich taste of whole...
READ MORE

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.
READ MORE

Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.