Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look now but things are getting personal(ized) in the beverage market. A look at new product trends makes it [...]

Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]

Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

A concept in numerous video games is when characters reach a checkpoint to save the progress they have made during the game. Should the character lose, they will go back to the checkpoint instead [...]