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Tag: health and wellness

Insights

Personalization among top 2020 beverage trends

Imbibe's 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.

The future is functional beverages, drink firm predicts

Functional drinks will evolve to address various needs. Alcohol options will diversify with more low- and no-alcohol choices and CBD-infused beverages, with hard seltzers continuing to grow.

Functional Beverages Going Back to the Basics (Part I)

Beverage trends emphasize a return to essential nutrients like fiber, omega-3s, calcium, choline, B-vitamins, vitamin C, vitamin D, iron, magnesium, potassium, and zinc.

#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.

Formulating better-for-you attributes into beverages

Health and wellness beverages cater to diverse consumer needs, ranging from calorie reduction to functional nutrition.

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.

The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

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