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The future is functional beverages, drink firm predicts

Posted: December 3, 2019
In: In the Media

Imbibe, a beverage development company, predicts 2020 will see new beverages that innovate through holistic wellness, personalization, functionality and experience.
Brands are expected to “go back to basics” by incorporating essential nutrients that support physical and emotional health, while also featuring ingredients like adaptogenic herbs and CBD. The report said functional beverages will be “next generation,” addressing multiple needs to help consumers achieve emotional and physical health goals.
Alcohol will diversify and feature more low- and no-alcohol options alongside CBD-infused beverages. The hard seltzer category is especially predicted to continue growing, the report says.
Read the full article in Food Dive.

2020 trends, cbd, health and wellness, hybrid beverages, personalization

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