Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. [...]

Beverage nutrition is going back to the basics, according to Imbibe’s newly released 2020 trend predictions. The Chicago-based beverage development company expects more companies will incorporate [...]

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next [...]

Imbibe, a beverage development company, predicts 2020 will see new beverages that innovate through holistic wellness, personalization, functionality and experience. Brands are expected to [...]

Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in [...]

03 Dec 2019 — Imbibe, a beverage development company, has revealed its US beverage trend predictions for 2020. Many of next year’s beverage trends will be driven by health and wellness in [...]