Imbibe’s Top 10 Beverage Trends to Watch in 2020

Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. [...]

Personalization among top 2020 beverage trends

Beverage nutrition is going back to the basics, according to Imbibe’s newly released 2020 trend predictions. The Chicago-based beverage development company expects more companies will incorporate [...]

The future is functional beverages, drink firm predicts

Imbibe, a beverage development company, predicts 2020 will see new beverages that innovate through holistic wellness, personalization, functionality and experience. Brands are expected to [...]

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in [...]

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