Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts

03 Dec 2019 — Imbibe, a beverage development company, has revealed its US beverage trend predictions for 2020. Many of next year’s beverage trends will be driven by health and wellness in conjunction with experience-culture and the state of the economy, according to the company. Holistic wellness, cannabidiol (CBD) ingredients and reduced sugar are touted as the key themes for beverages this coming year. “In beverage flavors, botanicals mixed with ‘true-to-fruit’ flavors like basil and strawberry, or mint and lemonade, will be popular combinations,” Holly McHugh, Marketing Associate at Imbibe tells FoodIngredientsFirst.

“Exotic versions of familiar true to fruit such a calamansi, tangerine or blood orange instead of orange or yuzu and key lime instead of lemon-lime will also see growth,” she continues. “Exotic true-to-fruit flavors will be introduced to consumers by combining them with familiar flavors like guava and strawberry, yuzu and lime, as well as berry and dragonfruit.”

Read the full article in Food Ingredients First.

Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE