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Flavors
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Flavor Innovation
Taste Modulation
Full Product Development
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Tag: exotic flavors
Insights
Flavor Drop: Honey Apricot and Merlot
Honeycomb snacks are hot, so we paired honey's sweetness with apricot's complex notes (think sparkling water or frozen desserts!). Plus, our Merlot drops bring sophisticated dark fruit flavors to surprising formats.
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Flavor Drop 2: Apple Jasmine & Pear Fig
Try Apple Jasmine! Searches are up 8.5% globally. Jasmine's floral notes pair perfectly with apple for a refreshing taste. Plus, 32% of consumers want more botanical flavors in drinks.
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Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy
Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.
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#Trendspotting: The Scoop on Frozen Desserts
Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.
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#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over
Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.
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#Trendspotting: Sweet Options
Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.
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#Trendspotting: 2020 Trend Predictions Part II
2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.
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US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts
Expect botanicals paired with "true-to-fruit" flavors like basil and strawberry, alongside exotic versions such as calamansi, tangerine, and yuzu. Combining these with familiar flavors like guava and strawberry will introduce consumers to new taste experiences.
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