Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Posted: December 3, 2019
In: In the Media

Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in conjunction with experience-culture and the state of the economy.

Holistic Wellness: Demand for beverages that support physical and emotional health will continue to promote innovation. Brands will incorporate everything from essential nutrients to trending ingredients like ashwagandha into functional beverages, and will use natural flavors from superfruits, vegetables and herbs. Better-for-you beverages will also be used to trigger nostalgia with flavors like s’mores, birthday cake, and creamsicle.

Read the full article in Whole Foods Magazine.

2020 trends, cbd, hybrid beverages, hyper personalization, low alcohol, mocktails, sustainability

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.