Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in conjunction with experience-culture and the state of the economy.

Holistic Wellness: Demand for beverages that support physical and emotional health will continue to promote innovation. Brands will incorporate everything from essential nutrients to trending ingredients like ashwagandha into functional beverages, and will use natural flavors from superfruits, vegetables and herbs. Better-for-you beverages will also be used to trigger nostalgia with flavors like s’mores, birthday cake, and creamsicle.

Read the full article in Whole Foods Magazine.

Keep Reading:

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.