Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Posted: December 3, 2019
In: In the Media

Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in conjunction with experience-culture and the state of the economy.

Holistic Wellness: Demand for beverages that support physical and emotional health will continue to promote innovation. Brands will incorporate everything from essential nutrients to trending ingredients like ashwagandha into functional beverages, and will use natural flavors from superfruits, vegetables and herbs. Better-for-you beverages will also be used to trigger nostalgia with flavors like s’mores, birthday cake, and creamsicle.

Read the full article in Whole Foods Magazine.

2020 trends, cbd, hybrid beverages, hyper personalization, low alcohol, mocktails, sustainability

Keep Reading:

Flavor Drop: Cranberry & Pumpkin Chai

Cranberry provides seasonal nostalgia, but the future of beverages lies in familiar yet unexplored flavors. Discover why Pumpkin Chai is the key emerging trend for 2026, perfectly aligning comforting spices, clean labels, and functional benefits.

Matcha Might: Could the trendy tea challenge coffee?

The trendy tea takes on coffee! Ingredient experts confirm that matcha is a "standout ingredient" and top contender in the growing market for functional, health-focused beverages.

Is Apple the new Pumpkin Spice?

Apple is challenging pumpkin spice's dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.