Beverages that boost spirits

Beverage companies are creating ready-to-drink (RTD) cocktails, bringing the bar experience into the comforts of home. Many new selections are low in calories, sugar or alcohol to appease [...]

Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe Inc., a beverage development company, has release its beverage trend predictions for 2020. According to Imbibe, many of these trends will be driven by health and wellness. Current ideas of [...]

Imbibe’s Top 10 Beverage Trends to Watch in 2020

Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. [...]

Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in [...]

The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Demand for low-cal, low-carb and low sugar drinks has been a catalyst for the growth of the sparkling water segment. Riding the coattails of that explosion comes spiked sparkling water (aka hard [...]