Demand for low-cal, low-carb and low sugar drinks has been a catalyst for the growth of the sparkling water segment. Riding the coattails of that explosion comes spiked sparkling water (aka hard seltzer) because the perception is that sparkling clears are better for you. This segment is less than a decade old, with the first brand (initially bearing the moniker SpikedSeltzer, but since rebranded to Bon & Viv) launching in 2012, before being acquired by AB InBev in 2016. Since then, while there are a few market leaders – White Claw (sales were just under $200m in 2018), Truly ($131m in 2018) and brands backed by Fortune 500s – it seems that there are regional, lesser known brands and distilleries launching their own versions almost weekly. In addition, the major players who missed the boat seem to be jumping on the bandwagon, though in some instances are using a higher ABV % as a point of differentiation. We think it’s safe to assume that you’re well familiar with the ABV content and flavors from the beverage big wigs, but we wanted to highlight some newer to market brands. You may want to use them as inspiration as you innovate – especially because we don’t expect this segment to slow anytime soon.

Brand	Flavors	ABV
	Pineapple pomelo Ruby red grapefruit Raspberry lime Black cherry	5%
	Cucumber melon Grapefruit	4%
	Pineapple Cranberry	5%
	Tangerine Key lime Lemon	5%
	Black cherry Tangerine Strawberry lemon Blackberry lime Grapefruit Mango Peach Coconut pineapple	4%
	Cranberry Lime Grapefruit Blackberry	5%
	Blue raspberry	14%
	Lemon elderflower Blackberry lime Grapefruit hibiscus	5%
	Black cherry Lime	5%
	Lime	8%
	Black cherry Coconut mango Lime Ruby grapefruit	5%
	Lime Cucumber peach Melon basil Lemon agave hibiscus	5%
	Pomegranate acai Mango passionfruit Ginger lemon	4.5%