Skip to content
Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.
Search
Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
Insights
Connect
Connect
Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
Insights
Connect
Connect
Search
Tag: hard seltzer
Insights
Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration
Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.
READ MORE
Beverages that boost spirits
Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants."
READ MORE
The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand
Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.
READ MORE
#Trendspotting: Permissible Indulgence
Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.
READ MORE
#Trendspotting: Permissible Indulgence
Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.
READ MORE
New player in the low calorie RTD cocktail space
Preparing for the National Association of Convenience Stores Show, we're highlighting beverage trends: global influences (e.g., matcha, turmeric), indulgent milkshakes with alternative milks, expanded frozen drinks with botanical flavors, upgraded coffee offerings, customizable creamers, and hot chocolate variations.
READ MORE