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Tag: hard seltzer

Insights

press collaboration 8-22

Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration

Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.
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Beverages that boost spirits

Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants."
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The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.
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#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.
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#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.
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spiked seltzer cranberry

New player in the low calorie RTD cocktail space

Preparing for the National Association of Convenience Stores Show, we're highlighting beverage trends: global influences (e.g., matcha, turmeric), indulgent milkshakes with alternative milks, expanded frozen drinks with botanical flavors, upgraded coffee offerings, customizable creamers, and hot chocolate variations.
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