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Tag: sparkling water
Insights
Imbibe Recommends Four Hot Flavors To Draw In Consumers
Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).
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Bubbling Up: The sparkling water category is growing, particularly for functional beverage applications
As summer nears, sparkling water gains popularity for its refreshing appeal. Imbibe's Ilana Orlofsky credits marketers for rebranding seltzer to "sparkling," lending it sophistication. Brands position themselves as trendy and Instagram-worthy, driving sustained growth in the category.
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The 4 best soda makers we tested in 2021
Imbibe's Adam Johnson explains carbonation as the infusion of CO2 gas, likening its appeal to the slight sensation of pain, akin to enjoying spicy food.
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#Trendspotting: Sparkling Water Surges
Some sparkling water brands are exploring exotic flavors like yuzu and lychee to stand out. Asian-inspired flavors like plum and satsuma mandarin are also gaining popularity. Botanical and cocktail-inspired flavors, along with CBD and hemp infusions, are emerging trends.
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The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand
Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.
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Consider Adding Flavored, Sparkling Water to your Product Line
Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).
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#Trendspotting: Expo West Recap Part II
At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.
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#Trendspotting: Expo West Recap Part I
At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.
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Andy Dratt Presenting at Smartfood Expo
The SmartFood Expo will offer educational sessions to help health food and beverage manufacturers understand today's health-conscious consumer.
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