The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Demand for low-cal, low-carb and low sugar drinks has been a catalyst for the growth of the sparkling water segment. Riding the coattails of that explosion comes spiked sparkling water (aka hard [...]

Consider Adding Flavored, Sparkling Water to your Product Line

Sparkling water may be a newer (and clever marketing) designation to this effervescent category, but whether you’ve adopted this sexier descriptor, or maintain calling your carbonated water [...]

Andy Dratt Presenting at Smartfood Expo

Learn about the hottest trends in “healthy” beverages with CCO Andy Dratt at Smartfood Expo on June 26! Many consumers are adopting healthier lifestyles, which gives brands enormous [...]

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