Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Andy Dratt Presenting at Smartfood Expo

Learn about the hottest trends in “healthy” beverages with CCO Andy Dratt at Smartfood Expo on June 26!

Many consumers are adopting healthier lifestyles, which gives brands enormous opportunity to develop innovative better-for-you beverages.  Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.

Click here for more details. 

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
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Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.