Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Andy Dratt Presenting at Smartfood Expo

Posted: June 15, 2018
In: Trends

Learn about the hottest trends in “healthy” beverages with CCO Andy Dratt at Smartfood Expo on June 26!

Many consumers are adopting healthier lifestyles, which gives brands enormous opportunity to develop innovative better-for-you beverages. Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.

Click here for more details.

Andy Dratt, beverage, beverage development, Beverage Industry, functional beverage, health and wellness, healthy beverage, insights, kombucha, natural energy, smartfood expo, sparkling water, vegcentric, veggies, Water

Keep Reading:

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.