Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe’s Top 10 Beverage Trends to Watch in 2020

Back To Insights

Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. Next year’s beverage trends will be driven by health and wellness, experience-culture, and economics.

Here are the top 10 beverage trends to watch in 2020:

• Holistic Wellness: Brands will “go back to the basics” by incorporating essential nutrients such as vitamins, minerals, calcium, omega-3 fatty acids, and protein into functional beverages. Mood-boosting and stress-relieving beverages en¬hanced with novel ingredients like adaptogens and cannabidiol (CBD) will be in the spotlight as well.

• Hyper-Personalization: Brands will give consumers more options than ever by offering functional beverages that address specific need states like energy, cognitive performance, gut health and beauty as well as more traditional products and their updated counterparts such as with and without sugar or dairy and plant-based.

Read the full article in Prepared Foods.

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
READ MORE

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
READ MORE

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.