Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. Next year’s beverage trends will be driven by health and wellness, experience-culture, and economics.

Here are the top 10 beverage trends to watch in 2020:

• Holistic Wellness: Brands will “go back to the basics” by incorporating essential nutrients such as vitamins, minerals, calcium, omega-3 fatty acids, and protein into functional beverages. Mood-boosting and stress-relieving beverages en¬hanced with novel ingredients like adaptogens and cannabidiol (CBD) will be in the spotlight as well.

• Hyper-Personalization: Brands will give consumers more options than ever by offering functional beverages that address specific need states like energy, cognitive performance, gut health and beauty as well as more traditional products and their updated counterparts such as with and without sugar or dairy and plant-based.

Read the full article in Prepared Foods.