5 Consumer Trends to Anticipate Following COVID-19

Cost consciousness – Consumers have been willing to pay more for convenience and premiumization since the end of the 2008 recession, but economic uncertainty resulting from the COVID-19 pandemic [...]

Imbibe’s Top 10 Beverage Trends to Watch in 2020

Consumer expectations are a fast-moving target that influence innovation within the beverage industry. Brands must be extremely nimble and respond quickly to trends with new or improved products. [...]