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Tag: trends to watch

Insights

5 Consumer Trends to Anticipate Following COVID-19

The pandemic is impacting the beverage industry in several ways. Consumers are looking for affordable options, functionality (immunity, sleep, stress relief), and familiar flavors. Since people are eating out less, there's an opportunity to create exciting at-home experiences.
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Imbibe’s Top 10 Beverage Trends to Watch in 2020

In 2020, consumer-driven trends will reshape beverages. Health, experience, and economics will be key. Expect innovations like holistic wellness drinks with essential nutrients and hyper-personalized options catering to diverse needs and preferences.
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