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Tag: cbd

Insights

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.

Imbibe CCO Speaking at Cannabis Drinks Expo

Andy Dratt will be at The Cannabis Drink Expo discussing these issues and how to make successful cannabis beverages. With the market expected to grow 17% a year, creating tasty and appealing drinks is key to attracting and keeping customers.

From stove top to store shelf

Avi Belson of Imbibe advises startups to engage co-packers early for better innovation insights and smoother production transitions.

Recent Regulation in the CBD Category

Despite potential changes with HR 841, beverage giants remain cautious due to the lack of clear guidance, as noted by Andy Dratt of Imbibe during a SupplySide West session on functional beverages.

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.

#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.

Imbibe Recommends Four Hot Flavors To Draw In Consumers

Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).

Energy and relaxation dietary supplements: Stress and fatigue drive consumers to supplement shelves

Imbibe highlights CBD's rise in relaxation products despite regulatory hurdles. Other trending ingredients include L-theanine, ashwagandha, and mushrooms like reishi and chaga. Adaptogens like tulsi and moringa are also gaining attention for their diverse benefits in beverages.

Innovating with CBD

Regulations around CBD in food and beverages are complex because it's derived from the cannabis plant. Currently, CBD is illegal to add to food and drinks in the US.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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