Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Recent Regulation in the CBD Category

Regulatory, processing issues still cloud CBD category

HempRise, a business of Layn Corp., extracts CBD and other cannabinoids at a 100,000-square-foot facility in Jeffersonville. Mr. Einhorn expressed hope in HR 841, a bill introduced in the US House of Representatives in February by Kurt Schrader of Oregon. The bill allows the use of hemp, cannabidiol (i.e., CBD) derived from hemp, or any other ingredient derived from hemp in a dietary supplement, provided that the supplement meets other applicable requirements.

The bill does not address foods and beverages. Big brands in the beverage category are staying away from the CBD category because no clear regulatory guidance exists, said Andy Dratt, executive vice president and chief commercial officer of Imbibe, a beverage innovation company based in Niles, Ill.

“You’re not really seeing the big players because they’re not willing to take the risk,” he said in a SupplySide West session on functional beverages. “They’re getting ready.”

Access the full article on Food Business News.
Keep Reading:

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.
READ MORE

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.
READ MORE

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.