Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

From stove top to store shelf

Co-manufacturers can help brand owners create safe, scalable products

Established brands appreciate the flexibility of co-manufacturers to provide line time when orders exceed capacity at company-owned production facilities. And while this is important business for co-manufacturers, it’s the entrepreneur who has a concept that was created in the home kitchen and wants to commercialize it who reaps the benefits of working with an experienced co-manufacturer. Finding that partner is not easy.

Imbibe in the Press - Co-manufacturers

Startups often don’t think about finding a co-packer until they believe they have perfected the product. This thinking is a big mistake, said Avi Belson, senior director of contract manufacturing, Imbibe, Niles, Ill. “Identifying a co-packer early and upfront during the innovation stage assists with having a better understanding of available and affordable ingredients and packaging,” Mr. Belson said. “The co-packer also knows how to troubleshoot. They have a day-to-day understanding of what works and what does not.”

 

Access the full article on Food Business News.
Keep Reading:

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
READ MORE

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
READ MORE
pineapple jalapeno margarita

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
READ MORE