Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe CCO Speaking at Cannabis Drinks Expo

The cannabis beverage space is growing despite its unique set of challenges, the most notable of which is creating a stable, great-tasting beverage, that delivers the desired results. Alongside a full roster of engaging sessions at The Cannabis Drink Expo, Imbibe Chief Commercial Officer and EVP, Andy Dratt, will be discussing the considerations and challenges that come with formulating cannabis-infused drinks. Taking the stage at Morgan MFG in Chicago at 2 pm CST on Tuesday, August 1, listeners will get an overview of some alternatives to smoking and edibles from a veteran of the beverage industry. Dratt’s expertise is drawn from over 20 years of experience in the F&B industry, working with brands both entrepreneurial and at multinational corporations, to bring their products to life and remain successful in a highly competitive market.

While addressing taste, one of the top concerns in the cannabis beverage market right now, Andy will also be talking about how brands can leverage current trends to resonate with consumers in 2023 and beyond. With global adoption of the cannabis beverage market expected to increase at a CAGR of 17% over the next 10 years, it’s important for brands to continue growing intrigue and ultimately cement these infused beverages into the routines of consumers, whether daily or more recreationally – depending on their preferred cannabinoid (Future Market Insights).

Andy Dratt’s presentation, “Navigating the Cannabis Beverage Frontier: Formulating for the Future,” provides the keys to success for brands interested in propelling the cannabis industry forward.

For those interested in what Andy has to share, check out The Cannabis Drink Expo on August 1, 2023, or click here to learn more.

Keep Reading:

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.