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Tag: cannabis

Insights

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.

Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt

Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.

Imbibe CCO Speaking at Cannabis Drinks Expo

Andy Dratt will be at The Cannabis Drink Expo discussing these issues and how to make successful cannabis beverages. With the market expected to grow 17% a year, creating tasty and appealing drinks is key to attracting and keeping customers.

Innovating with CBD

Regulations around CBD in food and beverages are complex because it's derived from the cannabis plant. Currently, CBD is illegal to add to food and drinks in the US.

#Trendspotting: The Green Rush

CBD-enhanced beverages are gaining momentum, with offerings from Dram, Elev8 Hemp, and more.

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel. Embracing spice trends, which offer health benefits like metabolism boosts and immunity support, can keep you competitive.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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