This past year was all about clean labels and free from claims in the food and beverage industry. 2016 will be all about drinking for health. Consumers will be focused on transparency, the brand story and function from natural sources. The brands that are able to deliver those attributes along with a great tasting product will triumph in the marketplace. Here is a breakdown of trends that you can integrate into your product mix to ensure you stay ahead of the competition.
Spice everywhere
Spices are often associated with various health benefits and add flavor without fat or calories. For example, one compound found in spicy peppers, capsaicin, is linked to boosting metabolism by raising body temperature. Many capsaicin-rich peppers are also known to be high in vitamins and minerals such as manganese, iron and Vitamins A and C. Ginger, another spice that delivers a bold flavor impact without added calories, also provides a warming sensation. Other benefits of ginger include soothing an upset stomach and boosting immunity.
Market examples: Temple Turmeric’s Pure Fire Tonic, KeVita’s Probiotic Sparkling Drink in Lemon Cayenne and the Fresh Ginger, Cayenne, Green Tea and Lemon from Jin+Ja.
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