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Tag: health

Insights

#SXSW Recap: Bonus Trendspotting in Austin

Initiatives like PeaceBox aim to enhance wellness by promoting mindfulness and work-life balance through mobile meditation services, responding to growing concerns over anxiety and disconnectedness.

Clean-label appeal of beets drive new product development

Beets are gaining traction in sports nutrition and beverages due to their nitrates for blood oxygenation and recovery. Beet-It brand uses beets in shots and bars.

Capture Consumers with Less Traditional Vegetable Flavors in Your Next Beverage Launch:

Veggies are hot! From fancy dishes to surprising drinks, they're everywhere. Stores offer more than just tomatoes, and consumers are loving these healthy beverages. Expect beet, spinach, and carrot flavors in drinks, with shelf-stable options coming soon.

Product Inspiration: Lemonade Edition

Developing non-soda options is a top priority as CSD sales decline. Lemonades, often perceived as healthier, are ripe for innovation. Expect to see sparkling varieties, lemonade/tea hybrids, flavorful options, and those with added health benefits.

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel. Embracing spice trends, which offer health benefits like metabolism boosts and immunity support, can keep you competitive.

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