Developing non-soda beverage options remains a high priority for brand owners, since CSD sales have been on the decline for over a decade. While lemonades may have nutritional profiles similar to many CSDs on the market (and are similar in other ways, as sparkling varieties are becoming more common), consumer perception is that lemonade is a more wholesome, responsible beverage choice. We expect to see lemonade as a platform for future innovation, with more launches of sparkling lemonades, lemonade/tea hybrids, lemonades with compelling flavor profiles, and lemonades with added health benefits as a way to grow this segment during more than just the summer season. We wanted to point out some recent innovations to help inspire your next beverage launch:
Dust Cutter – Huckleberry
Cava Grill – Carrot Ginger
Lavender Pond Farm – Lavender
Lemonade LA – Strawberry Rhubarb, Cucumber Mint, Watermelon Rosemary
Pikes Peak Lemonade – Strawberry Basil (Also, read about their new Lemonade and Limeade Taproom)
Minute Maid – Spicy Watermelon
Lori’s Lemonade – Lemongrass Lite
Lemon Lemon (by Pepsi) – Sparkling Peach
Sunshine Energy – Blueberry Lemonade
Me & The Bees – Prickly Pear