6 Sports drink trends to watch

The sports drinks category continues to grow and evolve, with brands investing in the research and development of healthier products with functional ingredients. Data from Mordor Intelligence [...]

Botanicals and functional beverages

The emergence of fitness technologies, such as tracking devices and at-home workout programs, has given individuals the ability to take a more proactive role in their own health and wellness. [...]

Boosting energy, limiting fatigue

Delivering On Promise Energy drinks are a popular delivery format in in the sports nutrition market. Nutrition Business Journal (NBJ) reported sports energy and hydration drinks accounted for 66% [...]