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Tag: beverage trends

Insights

TikTok Beverage Trends Analysis

With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it's a real-time test market.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe Tackles the Growing Functional Beverage Industry

Taste challenges in functional energy drinks? Imbibe unveils its next-generation masking technology, addressing the needs of the booming market for caffeine-rich and functional beverages.

Navigating the Non-Alcoholic Spirits Landscape: A Guide for Product Developers

If you're looking for guidance on formulating in the non-alcoholic space, Imbibe's product development team is on standby. With or without the burn, these products are fire.

Imbibe is Returning to Anaheim – Connect with us!

We're thrilled to attend Expo West 2022 to explore new products, trends, and technology in food & beverage. Let's reconnect in person over a drink, coffee, or meal! Looking forward to it!

Functional coffees and teas keep percolating with innovation

Coffee and tea, plant-based and versatile, excel at delivering functional ingredients. Energy teas with natural sources like yerba mate are rising, alongside immunity and relaxation teas.

Sexier citrus and true-to-fruit beverage flavor trends

In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.

Chicagoland F&B Network Innovation Series: Experts Discuss the Ever-Evolving Industry

Taste modulation, driven by functional ingredients like pea protein, is key for masking off-notes and reducing sugar. Brands must address fluid consumer needs, with AI accelerating innovation in the food and beverage sector.

A Taste of the Latest Innovation Awaits in Las Vegas at SupplySide West

Imbibe's session on October 26th will cover macro trends, ingredient predictions, supply chain issues, and best practices for product launches. Connect with us at SupplySide West.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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