TikTok-Inspired Innovation

TikTok is the source of many trends ranging from dances to culinary creations. As a social media service with over 500 million global subscribers, TikTok is a digital space where you can share [...]

6 Sports drink trends to watch

The sports drinks category continues to grow and evolve, with brands investing in the research and development of healthier products with functional ingredients. Data from Mordor Intelligence [...]

Botanicals and functional beverages

The emergence of fitness technologies, such as tracking devices and at-home workout programs, has given individuals the ability to take a more proactive role in their own health and wellness. [...]