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#SXSW Recap: Bonus Trendspotting in Austin

Want to experience SXSW in Austin through the Imbibe lens? Click on the image for the full deck!

South by Southwest Austin 2019 Trends

Trends:

  1. Not as Sweet
  2. Where’s the Meat a.k.a. Dairy Defeat
  3. Time to Retreat

Some contemporary literature suggests that the natural production of cortisol and melatonin that helps manage our circadian rhythm may be a bit out of whack, partially thanks to the light of so many of our lives – our phones. Former Saved by the Bell actress Tiffani Thiessen recently published a children’s book entitled “You’re Missing It” to remind parents how many moments they may inadvertently disconnect from while their eyes are peeled to their devices.

Enter a movement to help consumers break some of the habits that may be amplifying our anxiety or reducing our ability to maximize the joy gained from connecting to those around us.

No shoes and no cell phones are mandatory to gain entrance to the mobile mindfulness space, called PeaceBox, which at SXSW was a trailer retrofitted with calm and serenity. As a way to offer opportunities for meditation and mindfulness to over-worked professionals, companies can invite Peacebox to their premises, or tap into this organization’s resources. One objective: to equip more people with the tools to master a manageable work/life balance.

4. Wellness That’s Complete

+ A Cheat Sheet

 

Keep Reading:

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
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Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments — in the first sip of a functional beverage — turns out to be one of...
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Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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