Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#SXSW Recap: Bonus Trendspotting in Austin

Want to experience SXSW in Austin through the Imbibe lens? Click on the image for the full deck!

South by Southwest Austin 2019 Trends

Trends:

  1. Not as Sweet
  2. Where’s the Meat a.k.a. Dairy Defeat
  3. Time to Retreat

Some contemporary literature suggests that the natural production of cortisol and melatonin that helps manage our circadian rhythm may be a bit out of whack, partially thanks to the light of so many of our lives – our phones. Former Saved by the Bell actress Tiffani Thiessen recently published a children’s book entitled “You’re Missing It” to remind parents how many moments they may inadvertently disconnect from while their eyes are peeled to their devices.

Enter a movement to help consumers break some of the habits that may be amplifying our anxiety or reducing our ability to maximize the joy gained from connecting to those around us.

No shoes and no cell phones are mandatory to gain entrance to the mobile mindfulness space, called PeaceBox, which at SXSW was a trailer retrofitted with calm and serenity. As a way to offer opportunities for meditation and mindfulness to over-worked professionals, companies can invite Peacebox to their premises, or tap into this organization’s resources. One objective: to equip more people with the tools to master a manageable work/life balance.

4. Wellness That’s Complete

+ A Cheat Sheet

 

Keep Reading:

Is Pumpkin Spice Still as Popular in 2025? 

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.
READ MORE

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.
READ MORE

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.