Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Clean-label appeal of beets drive new product development

Beets frequently appear in sports nutrition products because they’re naturally high in nitrates, which oxygenates the blood and promotes muscle recovery, says Ilana Orlofsky, marketing manager at Niles, Ill.-based Imbibe. “One brand, Beet-It, centered their whole identify around fitness and beets, and offers a variety of beet-based products including shots and nutrition bars,” she says.

Instagram posts have increased 128 percent since Imbibe started watching the beet hashtag last August. “Beetroot lattes have contributed to the growth,” she explains. “ . … Fruit and veggie juices, drinkable soups and beverages that value natural sources of color are highlighting beets as an ingredient.” Shrubs, or drinking vinegars, are an emerging category that may benefit from incorporating beets, she adds.

Read the full article in Beverage Industry.

Keep Reading:

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
sweeteners

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.