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Tag: sports beverage
Insights
Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More
Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.
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Clean-label appeal of beets drive new product development
Beets are gaining traction in sports nutrition and beverages due to their nitrates for blood oxygenation and recovery. Beet-It brand uses beets in shots and bars.
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