Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

Clean-label appeal of beets drive new product development

Beets frequently appear in sports nutrition products because they’re naturally high in nitrates, which oxygenates the blood and promotes muscle recovery, says Ilana Orlofsky, marketing manager at [...]