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Tag: plant water

Insights

Plant waters innovate to expand beyond niche market

Plant waters are a popular healthy beverage option, perceived as natural due to their botanical source and seen as a better alternative to sugary sports drinks.
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Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.
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Retail Shelves

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel. Embracing spice trends, which offer health benefits like metabolism boosts and immunity support, can keep you competitive.
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