Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Plant-water category gets creative

In American sports, the term “three-peat” refers to winning three consecutive championships. In the beverage world, the bottled water category achieved its “three-peat” by remaining the No. 1 packaged beverage in the United States by volume, according to the Alexandria, Va.-based International Bottled Water Association (IBWA).

Recent statistics from New York-based Beverage Marketing Corporation (BMC) show that 69 percent of the growth in bottled water consumption stems from people shifting away from carbonated soft drinks (CSDs) and fruit drinks, said IBWA in a May press release.

As consumers are shifting away from sugary alternatives, they are beginning to venture into the land of plant waters, experts say.

“Many consumers want beverage options that are hydrating and taste good, but are healthier than traditional CSDs or juices with high-sugar content,” says Holly McHugh, marketing associate at Imbibe, Niles, Ill. “Plant waters tend to be high in electrolytes and various vitamins and minerals depending on the source and since they come from plants, the perception is that they are all natural and better for you.”

Read the full article in Beverage Industry.

Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE