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Tag: coconut water

Insights

Plant waters innovate to expand beyond niche market

Plant waters are a popular healthy beverage option, perceived as natural due to their botanical source and seen as a better alternative to sugary sports drinks.
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Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.
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