Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Plant waters innovate to expand beyond niche market

In her hit song “(You Make Me Feel Like) A Natural Woman,” music legend Aretha Franklin depicts how disappointing her life was, but how that changed when she found love: “Before the day I met you, life was so unkind, but you’re the key to my peace of mind, ‘Cause you make me feel, you make me feel, you make me feel like a natural woman (woman).”

However, when it comes to “natural” in today’s day and age, men and women alike have more beverage options than ever to unleash their natural feeling.

“Plant waters tend to be high in electrolytes and various vitamins and minerals depending on the source,” says Holly McHugh, marketing associate for Niles, Ill.-based Imbibe. “Since they come from plants, the perception is that they’re all-natural and better for you than other hydrating beverages like sports drinks, which tend to be high in sugar content or use artificial sweeteners.”

Read the full article in Beverage Industry.

Keep Reading:

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
READ MORE
pineapple jalapeno margarita

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
READ MORE

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE