Skip to content
Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.
Search
Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
Insights
Connect
Connect
Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
Insights
Connect
Connect
Search
Tag: switchel
Insights
Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space
Up Mountain Switchel, a Vermont company, launches a new carbonated Switchel drink made with ginger, maple syrup, and apple cider vinegar.
READ MORE
35 Food and Beverage Trends for 2017
2017 food trends predict global flavors like Filipino cuisine and African spices. Cauliflower, ethnic spices, and farm-raised fish are all hot. Breakfast gets an update with global options and house-made specialties.
READ MORE
Naturally functional beverages are poised for growth
"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.
READ MORE
Beverage Trend Q&A
Prepared Foods interviews Ilana Orlofsky, Imbibe's marketing coordinator, discussing top beverage trends. Clean-label simplicity leads, with functional coffee prominent.
READ MORE
Beverage trends will focus on health in 2016
In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel. Embracing spice trends, which offer health benefits like metabolism boosts and immunity support, can keep you competitive.
READ MORE