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Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

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Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a carbonated switchel drink that uses fresh ginger root, Vermont maple syrup and raw apple cider vinegar…

According to Imbibe marketing manager, Ilana Orlofsky, this trend will continue to grow in the future led by ingredients that support digestive health, namely fiber, probiotics, ginger, and apple cider vinegar.”

Read the full article on Food Navigator.

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