Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Posted: June 1, 2018
In: In the Media

Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a carbonated switchel drink that uses fresh ginger root, Vermont maple syrup and raw apple cider vinegar…

According to Imbibe marketing manager, Ilana Orlofsky, this trend will continue to grow in the future led by ingredients that support digestive health, namely fiber, probiotics, ginger, and apple cider vinegar.”

Read the full article on Food Navigator.

acv, apple cider vinegar, beverage, beverage development, beverage formulation, Beverage Industry, drinking vinegar, fermentation, food business news, probiotics, switchel, vinegar

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Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Keep Reading:

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

#TrendSpotting: The Cloud Effect

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

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