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Tag: vinegar

Insights

Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Up Mountain Switchel, a Vermont company, launches a new carbonated Switchel drink made with ginger, maple syrup, and apple cider vinegar.
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shrubs

Trending: Shrubs – The Vinegar Based Drink You Might Want to Consider Developing Next

Shrubs, vinegary fruit-infused syrups, are gaining popularity in drinks and cocktails. They come in flavors like apple pie, beet & carrot, and strawberry hibiscus. Some Chicago bars are featuring them in cocktails like Celery Shrub and Sherry Cobbler.
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Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.
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JUS by Julie, Cold Brew, Probiotic, Coffee

Beverage Trend Q&A

Prepared Foods interviews Ilana Orlofsky, Imbibe's marketing coordinator, discussing top beverage trends. Clean-label simplicity leads, with functional coffee prominent.
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