According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, [...]

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a [...]

(Niles, Illinois) March 14, 2017 – Imbibe, an industry-leading beverage development company focused on formulating and commercializing cutting-edge products, released insights from Expo West, [...]

“2018 will be a big year for vegetarian protein sources like pea and hemp, but why protein won’t slow down either,” said Holly McHugh, marketing associate at beverage incubator Imbibe. “The [...]

(Niles, Illinois) November 28, 2017 – Imbibe announced today the launch of the company’s Food and Beverage Insights podcast. Episodes will feature insights, statistics, and more about the most [...]