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Future Forecast: Ingredient and Flavor Trends 2018

“2018 will be a big year for vegetarian protein sources like pea and hemp, but why protein won’t slow down either,” said Holly McHugh, marketing associate at beverage incubator Imbibe.

“The new/replacement products will be sweetened with natural non-nutritive sweeteners, lightly sweetened, or contain no sweetener at all.”

“We’ll continue to see beverages like juices, teas, coffees, creamers and more fortified with probiotics, as well as naturally occurring probiotics in beverages like kombucha and drinking vinegar,” said McHugh, adding that prebiotics will also be appearing in more beverage products.

 

 

Read the full article on BevNet.

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