Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

Functional coffees and teas keep percolating with innovation

If ever a pair of beverages were built for the current moment, it’d look a lot like the duo of coffee and tea. Plant-based, inherently healthful, steeped in tradition: One would be [...]

Consumers embrace coffee drinks as platforms for functional nutrition

Like a piping-hot press-pot full of freshly brewed French roast, activity in the RTD coffee space is, in a word, robust. Refrigerated options alone posted growth of nearly 20% for the 52 weeks [...]

Original functional beverages coffee and tea keep getting better

It’s easy to think of functional beverages as a 21st century craze. And it’s certainly true that over the last decade or so, beverages that promise something beyond hydration have proliferated [...]