Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Crafting a better brew

Posted: October 30, 2020
In: In the Media

Few beverage categories can match the versatility of coffee and tea. There are a variety of brew methods, flavors, sweeteners, ingredient combinations and whitener sources available which gives consumers plenty of options for choosing their perfect cup. Adding to the appeal of coffee and tea is that they are rich in naturally occurring compounds that can benefit the body and mind. Coffee and certain teas have a significant amount of caffeine and are high in antioxidants. Many teas deliver other health benefits as well such as anti-inflammation, digestion support and enhanced relaxation.

Read the full article in Food and Beverage Insider.

beverage, coffee, coffee trends, functional coffee

Keep Reading:

Why Taste Modulation Matters in Beverage Innovation

Our taste modulation experts draw on decades of experience and a robust toolkit to strike the delicate balance between functionality and flavor.

Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.