Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Original functional beverages coffee and tea keep getting better

It’s easy to think of functional beverages as a 21st century craze. And it’s certainly true that over the last decade or so, beverages that promise something beyond hydration have proliferated the market. But functional beverages aren’t a new craze at all; humans have been drinking them for thousands of years in the form of coffee and tea, and these two stalwart brews are still going strong in 2020 and beyond….

“Nitrogen infusions are popular in RTD coffee and tea because they add a creamy, velvety mouthfeel that can enhance the perception of sweetness and add textural complexity without adding calories,” said Holly McHugh, marketing associate at Imbibe.

Read the full article in Food & Beverage Insider.

Keep Reading:

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.