It’s easy to think of functional beverages as a 21st century craze. And it’s certainly true that over the last decade or so, beverages that promise something beyond hydration have proliferated the market. But functional beverages aren’t a new craze at all; humans have been drinking them for thousands of years in the form of coffee and tea, and these two stalwart brews are still going strong in 2020 and beyond….
“Nitrogen infusions are popular in RTD coffee and tea because they add a creamy, velvety mouthfeel that can enhance the perception of sweetness and add textural complexity without adding calories,” said Holly McHugh, marketing associate at Imbibe.
Read the full article in Food & Beverage Insider.
